Graduated from the Universidad Nacional Autónoma de México in Actuary career  Patricia started her marketing experience in 1986  at Colgate Palmolive responsible for the market research studies for health care products.  Four years later, she moves to Pepsico Group specifically in Sabritas Division initiating her full training in Marketing responsible of brands such as Fritos Churrumais and Doritos. After five years an opportunity for a new business development arises with the introduction of Quaker Brand in Mexico; so in 1992 she moves to this Company as New Business Development introducing Quaker Oats Cereal and Aunt Jemima in the mexican market. 

From1994 to 1999 Patricia has a new challenge at increasing per capita consumption of dairy products at Danone de México. She is responsible for the three core business Petit Suisse, Core Range and drinkables and the development of new business such as yoghurt based licuados, desserts with Danette introduction. 

In 1999 she is moved as Research Director for Latin America in charge of a Worldwide project for two years and in 2001 she becomes Coroprate Communication Director for Danone Group for Waters and PFL business.

Among her new assignments, she is in charge of Social Responsibility Campaign for Danone “Construyamos sus Sueños” with ten years of experience in this area and continues being in charge of media and market research activities. 

Recently she has been appointed President of AGNA and Announcer´s Vice-president in CONAR